February 2003, the idea of WADEZIG! brand was born from the anxiety of three young men. They had the same passion and deep love for arts, which made them always thirsty for something new, something different. However they could never find what they were looking for. The needs for a place to express and voice out the ideas were also a fundamental factor that led to the creation of WADEZIG!. Born, grown up and rooted in art and design community, made WADEZIG! linked and attached personally to arts and design fields. These were important factors in the development of WADEZIG!’s style and attitude; critical, sometimes playful, but always smart. It also made WADEZIG! used to always see things from a subjective and personal point of view, so all thoughts and ideas given always looked different.