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それまでの寝具専門店は、寝具のみを品揃えして眠りを追求してきましたが、私たちはこの忙しい現代社会においては「寝具のみで上質な眠りを作ることはできない、活動時間が充実してこそ良い眠りにつける」と考え、品揃えは寝具のみにとどまらず、タオル、デイリーウェア、食器など多岐に渡って展開してきました。

2016年には、新潟市街地のオアシス＜鳥屋野潟＞にショップを移転し拡大、自然豊かな環境でゆったりとお買い物を楽しめる環境になり、現在も品揃えとショップは変化し続けています。

2020年、新しい生活様式が求められる状況の中、タオルとリラックスウェアに特化した姉妹店 by minka が新潟伊勢丹2階にオープンしました。

minka -眠家- は、「眠家」「DON'T SLEEP」「HIPPOPOTAMUS by minka」の３つのカテゴリーを設け、それぞれ独立したスペースで店舗を展開しています。

＜眠家＞
創業180年続く老舗の寝具メーカー＜金澤屋＞協力のもと、爽快な目覚めへと誘うベッドウェアを品揃えしています。眠家ならではなファッション感度の高い寝具コーディネートをし、”現代人のための眠り”を追求しています。

＜DON'T SLEEP＞
眠っていない時間の過ごし方を端的な「DON'T SLEEP」という言葉で表現し、”活動時間の充実がいい眠りを作る”と考え、活動時間を有意義にするためのオリジナルウェアや厳選された日用品をセレクトしています。

＜HIPPOPOTAMUS by minka＞
国産タオルブランド「HIPPOPOTAMUS」のオフィシャルショップです。オーガニックコットンと竹繊維をブレンドしたタオル製品のフルラインナップをご用意。その他、限定アイテムや眠家コラボアイテムなども随時入荷いたします。","img":{"original":"https://obs.line-scdn.net/0hdzhYmsIoO1VVIBHJPa5EAnJ_NSRmQmJrakY_WnJ1OA0jZHx8DBxwTDt6ZBsNaDp_MiZ4MHN1bG14GHRGaBZ2NXlyN20","thumbs":{"xSmall":"https://obs.line-scdn.net/0hdzhYmsIoO1VVIBHJPa5EAnJ_NSRmQmJrakY_WnJ1OA0jZHx8DBxwTDt6ZBsNaDp_MiZ4MHN1bG14GHRGaBZ2NXlyN20/w120","small":"https://obs.line-scdn.net/0hdzhYmsIoO1VVIBHJPa5EAnJ_NSRmQmJrakY_WnJ1OA0jZHx8DBxwTDt6ZBsNaDp_MiZ4MHN1bG14GHRGaBZ2NXlyN20/w240","mid":"https://obs.line-scdn.net/0hdzhYmsIoO1VVIBHJPa5EAnJ_NSRmQmJrakY_WnJ1OA0jZHx8DBxwTDt6ZBsNaDp_MiZ4MHN1bG14GHRGaBZ2NXlyN20/w480","large":"https://obs.line-scdn.net/0hdzhYmsIoO1VVIBHJPa5EAnJ_NSRmQmJrakY_WnJ1OA0jZHx8DBxwTDt6ZBsNaDp_MiZ4MHN1bG14GHRGaBZ2NXlyN20/w720","xLarge":"https://obs.line-scdn.net/0hdzhYmsIoO1VVIBHJPa5EAnJ_NSRmQmJrakY_WnJ1OA0jZHx8DBxwTDt6ZBsNaDp_MiZ4MHN1bG14GHRGaBZ2NXlyN20/w960"}}}}},{"type":"media","id":"115017258187494","content":{"itemList":[{"type":"media","id":"0","srcType":"timeline","likeCount":0,"commentCount":0,"sharedCount":0,"item":{"type":"video","body":"身長155cmスタッフのシルクパジャマコーディネート4選✨\n\n着用アイテム\n\ncode1\nシルクパジャマレディース半袖トップス\nネイビー／sizeS\n¥19,800\nシルクパジャマレディースロングパンツ\nネイビー／sizeM\n¥19,800\n\ncode2\nシルクパジャマドレス\nホワイト／size FREE\n¥26,400\nシルクパジャマレディースロングパンツ\nネイビー／sizeM\n¥19,80...","video":{"url":"https://obs.line-scdn.net/r/myhome/hex/cj0ydDdoMWkxYWIxMWpqJnM9anA3JnQ9bSZ1PTE3MjVsaDlmYzFsMDAmaT0y","thumbs":{"xSmall":"https://obs.line-scdn.net/r/myhome/hex/cj0ydDdoMWkxYWIxMWpqJnM9anA3JnQ9bSZ1PTE3MjVsaDlmYzFsMDAmaT0y/w100","small":"https://obs.line-scdn.net/r/myhome/hex/cj0ydDdoMWkxYWIxMWpqJnM9anA3JnQ9bSZ1PTE3MjVsaDlmYzFsMDAmaT0y/w240","mid":"https://obs.line-scdn.net/r/myhome/hex/cj0ydDdoMWkxYWIxMWpqJnM9anA3JnQ9bSZ1PTE3MjVsaDlmYzFsMDAmaT0y/w480","large":"https://obs.line-scdn.net/r/myhome/hex/cj0ydDdoMWkxYWIxMWpqJnM9anA3JnQ9bSZ1PTE3MjVsaDlmYzFsMDAmaT0y/w750","xLarge":"https://obs.line-scdn.net/r/myhome/hex/cj0ydDdoMWkxYWIxMWpqJnM9anA3JnQ9bSZ1PTE3MjVsaDlmYzFsMDAmaT0y/w960"}}}},{"type":"media","id":"1","srcType":"timeline","likeCount":0,"commentCount":0,"sharedCount":0,"item":{"type":"video","body":"チーフタオル（ハンカチ）全色ギフトセット作ってみた🌈\n\nhttps://www.minka-web.jp/daily-tools/hippopotamus/\n\n#ヒポポタマス #hippopotamus #タオルギフト #オーガニックコットン #眠家 #新潟 #新潟伊勢丹\n","video":{"url":"https://obs.line-scdn.net/r/myhome/hex/cj0tNDhlcHBlcDNmNjk0YSZzPWpwNyZ0PW0mdT0xNm9xOHE3MjgxbTAwJmk9NA","thumbs":{"xSmall":"https://obs.line-scdn.net/r/myhome/hex/cj0tNDhlcHBlcDNmNjk0YSZzPWpwNyZ0PW0mdT0xNm9xOHE3MjgxbTAwJmk9NA/w100","small":"https://obs.line-scdn.net/r/myhome/hex/cj0tNDhlcHBlcDNmNjk0YSZzPWpwNyZ0PW0mdT0xNm9xOHE3MjgxbTAwJmk9NA/w240","mid":"https://obs.line-scdn.net/r/myhome/hex/cj0tNDhlcHBlcDNmNjk0YSZzPWpwNyZ0PW0mdT0xNm9xOHE3MjgxbTAwJmk9NA/w480","large":"https://obs.line-scdn.net/r/myhome/hex/cj0tNDhlcHBlcDNmNjk0YSZzPWpwNyZ0PW0mdT0xNm9xOHE3MjgxbTAwJmk9NA/w750","xLarge":"https://obs.line-scdn.net/r/myhome/hex/cj0tNDhlcHBlcDNmNjk0YSZzPWpwNyZ0PW0mdT0xNm9xOHE3MjgxbTAwJmk9NA/w960"}}}},{"type":"media","id":"2","srcType":"timeline","likeCount":0,"commentCount":0,"sharedCount":0,"item":{"type":"video","body":"連日暑い日が続いておりますが、皆さん眠れていますか？人気のUSVAリネンブランケットは150×260cmがシーツにも、タオルケットにもなってオススメ。リネンは通気性に優れており、汗を素早く吸い上げて発散させるので、暑いジメジメした夏に快適な眠りを与えてくれます。\n詳しくはこちら＞＞\nhttps://minka.thebase.in/items/1678369\n\n#lapuankankurit 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\n迷って決められない方のために、眠家スタッフによるレビュー座談会を実施しました。\nこの日は5月末日の梅雨入り...","video":{"url":"https://obs.line-scdn.net/r/myhome/hex/cj0tNmJjbmozYWRxYmhqdCZzPWpwNyZ0PW0mdT0xNjlmb2dlbG8xbWcwJmk9Mg","thumbs":{"xSmall":"https://obs.line-scdn.net/r/myhome/hex/cj0tNmJjbmozYWRxYmhqdCZzPWpwNyZ0PW0mdT0xNjlmb2dlbG8xbWcwJmk9Mg/w100","small":"https://obs.line-scdn.net/r/myhome/hex/cj0tNmJjbmozYWRxYmhqdCZzPWpwNyZ0PW0mdT0xNjlmb2dlbG8xbWcwJmk9Mg/w240","mid":"https://obs.line-scdn.net/r/myhome/hex/cj0tNmJjbmozYWRxYmhqdCZzPWpwNyZ0PW0mdT0xNjlmb2dlbG8xbWcwJmk9Mg/w480","large":"https://obs.line-scdn.net/r/myhome/hex/cj0tNmJjbmozYWRxYmhqdCZzPWpwNyZ0PW0mdT0xNjlmb2dlbG8xbWcwJmk9Mg/w750","xLarge":"https://obs.line-scdn.net/r/myhome/hex/cj0tNmJjbmozYWRxYmhqdCZzPWpwNyZ0PW0mdT0xNjlmb2dlbG8xbWcwJmk9Mg/w960"}}}},{"type":"media","id":"4","srcType":"timeline","likeCount":0,"commentCount":0,"sharedCount":0,"item":{"type":"photo","body":"","img":{"original":"https://obs.line-scdn.net/r/myhome/hex/32becff35096aab46101cd66ae80bd92tc4ddb1419cc5568t0c4d5c84","thumbs":{"xSmall":"https://obs.line-scdn.net/r/myhome/hex/32becff35096aab46101cd66ae80bd92tc4ddb1419cc5568t0c4d5c84/w100","small":"https://obs.line-scdn.net/r/myhome/hex/32becff35096aab46101cd66ae80bd92tc4ddb1419cc5568t0c4d5c84/w240","mid":"https://obs.line-scdn.net/r/myhome/hex/32becff35096aab46101cd66ae80bd92tc4ddb1419cc5568t0c4d5c84/w480","large":"https://obs.line-scdn.net/r/myhome/hex/32becff35096aab46101cd66ae80bd92tc4ddb1419cc5568t0c4d5c84/w750","xLarge":"https://obs.line-scdn.net/r/myhome/hex/32becff35096aab46101cd66ae80bd92tc4ddb1419cc5568t0c4d5c84/w960"}}}},{"type":"media","id":"115017951156820","srcType":"cms","item":{"type":"photo","body":"国産タオルブランド「hippopotamus」初となるショップインショップです。\r\n\r\n開放的な天井と、自然光の入る洗練された空間でhippopotamusの世界観を表現しました。\r\n\r\n限定アイテムなども随時入荷いたします。","img":{"original":"https://obs.line-scdn.net/0hdFDpwqXgO2l5CRH1EmVEPl5WNRhKa2JXRm8_Zl5cODEPTXxAIDVwcBdTZSYfYzdBIA94DF8NYF1TMX96RD92CVVcZgo","thumbs":{"xSmall":"https://obs.line-scdn.net/0hdFDpwqXgO2l5CRH1EmVEPl5WNRhKa2JXRm8_Zl5cODEPTXxAIDVwcBdTZSYfYzdBIA94DF8NYF1TMX96RD92CVVcZgo/w120","small":"https://obs.line-scdn.net/0hdFDpwqXgO2l5CRH1EmVEPl5WNRhKa2JXRm8_Zl5cODEPTXxAIDVwcBdTZSYfYzdBIA94DF8NYF1TMX96RD92CVVcZgo/w240","mid":"https://obs.line-scdn.net/0hdFDpwqXgO2l5CRH1EmVEPl5WNRhKa2JXRm8_Zl5cODEPTXxAIDVwcBdTZSYfYzdBIA94DF8NYF1TMX96RD92CVVcZgo/w480","large":"https://obs.line-scdn.net/0hdFDpwqXgO2l5CRH1EmVEPl5WNRhKa2JXRm8_Zl5cODEPTXxAIDVwcBdTZSYfYzdBIA94DF8NYF1TMX96RD92CVVcZgo/w720","xLarge":"https://obs.line-scdn.net/0hdFDpwqXgO2l5CRH1EmVEPl5WNRhKa2JXRm8_Zl5cODEPTXxAIDVwcBdTZSYfYzdBIA94DF8NYF1TMX96RD92CVVcZgo/w960"}}}},{"type":"media","id":"5","srcType":"timeline","likeCount":0,"commentCount":0,"sharedCount":0,"item":{"type":"photo","body":"【お知らせ】\n\n1/27(土)〜2/4(日)の期間、サンプルセール及びアウトレットセールを開催します􀁠\n通常セールをしない当店ですが、店頭のサンプル品と、キズものや日焼けなどの商品を30%〜50%オフにて販売いたします。\nどれもほぼ１点ずつ程度しか販売ございませんので、早い者勝ち。\nどうぞお早めにご来店くださいませ􀁉􀀪\n.\n＜主な対象商品＞\n・ウッドスプリングマットレス一式\n・...","img":{"original":"https://obs.line-scdn.net/r/myhome/hex/cj0tNzhkM3M0ZmtrbmE2bSZzPWpwNyZ0PW0mdT0xOGdqZDZlZGczaTAwJmk9Mg","thumbs":{"xSmall":"https://obs.line-scdn.net/r/myhome/hex/cj0tNzhkM3M0ZmtrbmE2bSZzPWpwNyZ0PW0mdT0xOGdqZDZlZGczaTAwJmk9Mg/w100","small":"https://obs.line-scdn.net/r/myhome/hex/cj0tNzhkM3M0ZmtrbmE2bSZzPWpwNyZ0PW0mdT0xOGdqZDZlZGczaTAwJmk9Mg/w240","mid":"https://obs.line-scdn.net/r/myhome/hex/cj0tNzhkM3M0ZmtrbmE2bSZzPWpwNyZ0PW0mdT0xOGdqZDZlZGczaTAwJmk9Mg/w480","large":"https://obs.line-scdn.net/r/myhome/hex/cj0tNzhkM3M0ZmtrbmE2bSZzPWpwNyZ0PW0mdT0xOGdqZDZlZGczaTAwJmk9Mg/w750","xLarge":"https://obs.line-scdn.net/r/myhome/hex/cj0tNzhkM3M0ZmtrbmE2bSZzPWpwNyZ0PW0mdT0xOGdqZDZlZGczaTAwJmk9Mg/w960"}}}},{"type":"media","id":"6","srcType":"timeline","likeCount":0,"commentCount":0,"sharedCount":0,"item":{"type":"photo","body":"新生活を上質に。快適に。\n生活を彩るライフスタイルショップが\n新潟市万代に期間限定オープン。\n\n---\n\nH I P P O P O T A M U S　w i t h　m i n k a\nP O P　U P　S H O P \n@ BILLBOARD PLACE 2F\n- - - - - - - - - - - - - - - - - -\n場所：万代ビルボードプレイス 2F\n期間：3月18日(...","img":{"original":"https://obs.line-scdn.net/r/myhome/hex/cj0xaGRzdGNrNWpnMWNnJnM9anA3JnQ9bSZ1PTE4ZzVxcHQxYzNpZzAmaT04","thumbs":{"xSmall":"https://obs.line-scdn.net/r/myhome/hex/cj0xaGRzdGNrNWpnMWNnJnM9anA3JnQ9bSZ1PTE4ZzVxcHQxYzNpZzAmaT04/w100","small":"https://obs.line-scdn.net/r/myhome/hex/cj0xaGRzdGNrNWpnMWNnJnM9anA3JnQ9bSZ1PTE4ZzVxcHQxYzNpZzAmaT04/w240","mid":"https://obs.line-scdn.net/r/myhome/hex/cj0xaGRzdGNrNWpnMWNnJnM9anA3JnQ9bSZ1PTE4ZzVxcHQxYzNpZzAmaT04/w480","large":"https://obs.line-scdn.net/r/myhome/hex/cj0xaGRzdGNrNWpnMWNnJnM9anA3JnQ9bSZ1PTE4ZzVxcHQxYzNpZzAmaT04/w750","xLarge":"https://obs.line-scdn.net/r/myhome/hex/cj0xaGRzdGNrNWpnMWNnJnM9anA3JnQ9bSZ1PTE4ZzVxcHQxYzNpZzAmaT04/w960"}}}},{"type":"media","id":"7","srcType":"timeline","likeCount":0,"commentCount":0,"sharedCount":0,"item":{"type":"photo","body":"H I P P O P O T A M U S　w i t h　m i n k a\nP O P　U P　S H O P @ BILLBOARD PLACE 2F\nブランド紹介④\n\n【 LIVING CONCEPT 】\nファッションからライフスタイルまで提案するセレクトショップ「1LDK」のオリジナルブランド「LIVING 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#ビオトープ #hippopotamus #ヒポポタマス #silk #シルク #minka #眠家 #タオル #towel #organic 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