THEERNIDA

Sweet chic with richness in detail. An artful approach to modern-day, ready-to-wear women’s fashion. THEERNIDA, originating from the Sanskrit term for ‘women with wisdom’, is a highly personal labor of love for Creative Director Theernida Leardprasopsuk, an American-Thai who draws from both East and West for inspiration. Avidly indulging in arts and crafts since early childhood, amassing her own collection of rare materials, patterns and textures, Theernida approaches design with the curiosity of the inventor, reimaging the intersection of fashion and lifestyle to produce clothing that is strong yet feminine, playful yet sophisticated. Freedom of movement. Flirty cuts, exactingly structured yet flowing with femininity. The juxtaposition of heavy and light fabrics to create form, the boldness and subtlety of patterns and textures to create a unique expression of passion and individuality. Now available at 2nd floor, Zen, Central World. www.theernida.com