LINE FRIENDS

LINE FRIENDS is a global character brand that originally started from BROWN & FRIENDS, created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property (IP) including 'BT21', 'Animation Running Man', 'ROY6' and 'Usamaru'. LINE FRIENDS also has collaborated with a number of renowned brands including Bang&Olufsen, Leica, Repetto, Converse, LAMY and Brompton, all aligned with the company’s philosophy and value to showcase premium character products. LINE FRIENDS has operated more than 170 stores in a total of 14 markets in trend-leading cities such as New York, LA, Tokyo, Seoul and Shanghai. Since it became an independent company in January 2015, LINE FRIENDS continues to win the hearts of millennials worldwide through interactive digital communication and differentiated brand experience across multiple retail touchpoints. LINE FRIENDS是一個國際肖像品牌，從BROWN & FRIENDS開始發展，最初是作為擁有超過二億活躍用戶的通訊軟體「LINE」的通訊貼圖。及後，憑藉其為廣受千禧世代喜愛的肖像品牌（IP），包括BT21、Animation Running Man、ROY6以及Usamaru創造出多元化的內容，躍升為國際創意工作室。 LINE FRIENDS與多個擁有共同理念和價值的國際知名品牌攜手進行深度合作，共同創造高品質的聯成商品，並展示出作為國際肖像品牌的多元化可塑性，當中包括Bang&Olufsen、Leica、 Repetto、Converse, LAMY and Brompton等等。 LINE FRIENDS在紐約、洛杉磯、東京、首爾、香港、上海等14個引領潮流的城市中，共開設了超過170家實體店。自2015年1月成為獨立以來，LINE FRIENDS一直透過互動數碼通訊和跨零售接觸點實現與別不同的品牌體驗，贏得全球千禧一代的青睞。